The right customer will grow your business, while the wrong customers will destroy its value. NEOs are the right customers—the driving force behind many of the world’s most successful brands. Tap into Proven Research—built on over 800,000 consumer voices from three continents.

Traditional media offerings by Retailers to their suppliers are becoming less favoured by consumers. At the same time, Digital Media advertising is starting to saturate with users, advertisers and “scroll-time” which means the true cost of acquisition has risen significantly. A Retail Media strategy provides an opportunity for all Retailers to evolve their capability around media and align better solutions tailored to support their supplier’s brand objectives.

Measurement of the impact of marketing and advertising campaigns to determine how various elements contribute to their goal. Statistical analysis performed by Media Mix Modeling (MMM) uses multi-linear regression to determine the relationship between the dependent variable, such as sales or engagements, and the independent variables, such as ad spend across channels. MMM can use both linear and non-linear regression methods to determine how increased marketing spend on in one medium affected overall sales.

An omni-channel approach creates a seamless experience for customers both online and in-store. By integrating customer data across platforms, you are able to offer personalized recommendations, track purchases, and enhance engagement through lower friction experiences that build long-term customer loyalty.

“It’s life Jim but not as we know it” ; How does the practical evolution of AI impact your business both internally and externally. AI in 2025 is where the internet was in 1996 but it is likely get to to where the internet is now twice as fast. In the next five to ten years, the impact of AI Agents on the world of SaaS/business applications that currently manage the logic in your business databases will be significant. However, separating the hype from the reality will be critical to navigating the next generation of industry technology.

Your physical store lies at the heart of brand story. It is what defines your purpose as a retail brand. The right store design can bring lustre and conviction to your brands purpose more than any advertising could ever achieve.

All shoppers in your store are exclusively yours and its your Salespeople who ultimately make you exclusive. They are your greatest advocate. Your salespeople must aspire beyond effective order takers into passionate experts. Inspiring your internal audience is essential to converting shoppers into loyal customers.

Facilitating regular leadership summits, brainstorming sessions, and business reviews.

Scott offers an ever-evolving array of cutting edge and compelling topics, that can be tailored for your business audience.

Identify the customer and strategic synergy opportunities for your brand in your suite of target acquisitions.

Independently facilitate your broader strategic objectives with recently acquired businesses whilst assisting those recently acquired businesses with communicating their objectives.

100% Direct to Customer (ie 100% Online) models provide brands with a low barrier to entry, a more agile responsiveness to market conditions, a lower risk capital requirement and a great way to position themselves for growth. However, as traditional retailers master the omni-channel space and mega market place platforms invade the digital media space, new customer acquisition to offset churn is becoming increasingly more expensive. Navigating this model tension for your brand with the best strategy requires new thinking about the wicked choice between the pitfalls of digital media acquisition vs high risk of physical store enablement.

Whether planning to arrive or recently arrived, successful international retail brands with limited Australian operating experience succeed through adapting their international business to local nuances in logistics and culture. Helping your local team understand the importance of the broader international strategy and convert their knowledge into the right outcomes is a critical step.