Tailored Strategy
to Fit Your Vision
Get closer to your goals with solutions expertly crafted to meet your unique challenges.
If you are in the business of retailing and you are still in business ; you are a successful retailer. Successful retailers have a great vision for their business, they are resilient, they are calm in the face of the storm and they adapt quickly to the myriad of constantly changing circumstances. However, it can sometimes feel like your business is moving further away from important strategic goals.
Solutions
FOCUS
Tailored Strategic Plan
Four day initial engagement that includes market analysis, insight into your competitors arrowhead customers, industry trend update, team workshop, one page strategic framework, key initiative proposal, aligned operating model blueprint and three quarterly reviews.
INSPIRE
Tailored International Retail Safari
Experience a specially curated tour for your organization to discover and explore the driving forces changing retail around the world today. See and explore the best of retail innovation in Tokyo, Singapore, London, New York City, Paris & Madrid.
EDUCATE
Fractional Chief Strategy Officer
Bring strategy disciplines and business insights to complement your executive management team when needed, for a fraction of the cost of a permanent hire. Help your management team shape their own strategy and institute the disciplines needed to deliver it.
Meet Scott
Scott Browning is an accomplished ASX100 C-suite executive with over 30 years experience leading corporate marketing, sales, operations and internal communications for iconic brands across retail and consumer discretionary industries in Australia & New Zealand. He has extensive industry insights and experience in Fashion, Technology, Entertainment, Automotive and Consumer Packaged Goods.
Why Capabilities Matter
Focusing on the right capabilities will grow your business, while the wrong capabilities focus will destroy its value. Retail Businesses are complicated machines. However, they are not elusively complex. Whether you are an omni-channel retailer or 100% online there are only a small number of capabilities that must be mastered in order to gain an advantage in your competitive frame and avoid failure. Whilst these capabilities individually are easy to understand and you may have proficiency in a few or most, the challenge occurs in mastering the integration of them all into a wholistic functioning capability system across your organistional structure, your processes, your systems and your people in a way that is agile enough to adapt to a changing retail environment. Download our guide to the six critical retail capabilities that need to be systemised and see if there are opportunities to better leverage your competitive advantage and get closer to your goals.
Why Stores Matter
Focusing on the right store will grow your business, while the wrong store development focus will destroy its value. Retail stores have been around as long civilisation has existed. From the ancient agora to village market places they have evolved into modern citadels of consumption where every human desire can be satiated. Stores change lives and in Retail, they can change industries. By thinking of your customer as an audience and your store as a story-teller, you can bring percipience, authenticity, lustre and conviction to your brand’s purpose. Even if you are 100% online-only, an understanding of how store based brands gain leverage against you is critical so you can augment that advantage into to your digital real estate thinking. Download our guide to integrating your story into your store and see if there are opportunities to better leverage your competitive advantage and get closer to your goals.
Why Customers Matter
The competitive landscape in retail is undergoing a profound shift from focusing on Customer Experience (CX) to embracing Human Experience (HX). While CX emphasises seamless and efficient interactions, HX extends the experiential scope to encompass trust, emotional richness, and shared purpose. Meaningfully differentiating your brand by focusing on both CX and HX as a relative advantage over your competition offers significant brand leverage. The right customer focus provides a lodestone to guide you on how to remain salient with your most valuable customers by maintaining a more dynamic and forward looking presence as you navigate the transformation from CX to include HX. Focusing on the right customer still privileges the needs of all your customer segments as it is unlikely to disenfranchise the desires and needs of any customer. However, the wrong customer focus could likely destroy the value of your business by alienating your most strategically valuable customers. NEOs are decisively the right customers—the driving force behind many of the world’s most successful retail brands. Download our guide to ensure your are focusing on the right customer and see if there are opportunities to better leverage your competitive advantage and get closer to your goals.